How to make your web deigning efforts work

Not every time, we achieve success in our web designing projects because web designing is not completely designing. The creative part is important but it is a part of our efforts.

 It is essential for starting ground work to set some rules:

• With client, setting up first meeting
• From client, collecting and defining briefing document
• Sending to the client, the questionnaire of the project and waiting for the response. Everything will be repeated until the desired agreement and then finalizing questionnaire from the client

The list is very long so focus on the following.

Only creativity is not important

There are countless parts of web design apart from creativity. If a page is useless, you cannot make it useful by making it pretty. All the time, style does not matter. You should realize now that a web page must provide something useful and interesting to its users. Presentation is the next stage. First you should worry about to make your page useful or interesting for the users.

No one can concentrate, on the page of your website, when something is flying around. You cannot read a newspaper while someone is poking from your shoulder. Animations and sound files are a menace for the users who have slow connections. You should think about all types of users prior to adding sound files and animations.

Scrolling Text

Not only the scrolling text is annoying but also the users are unable to read it with their own pace because they have to read it with your provided delivery speed. They want to read some specific information but the scrolling does not permit it; hence, they have to read every word of the text. Scrolling text is not important, your visitors and their feelings are more important. Think about the people and their response while designing a compelling website.

Pop-up windows

Similarly, you cannot expect the success of your website if it is full of pop-up windows. Several pop-up windows show that the owner of the website does not care about the interest of the visitors and he/she mainly concerns about his/her own interest. The perception of the user about your website is important. You should see things with the users’ eyes.

Text over background

Text over backgrounds is the sign of low quality because sites comprising of this element has many other user-hostile factors. For instance, recently, we viewed a website with image background. The site also has other hostile factors such as countless embarrassing misspellings, blatant keyword stuffing, poor quality animated GIFs, links with the similar color of the surrounding text, internal links popping-up into brand-new windows, and annoyingly slow time of page loading.

Final words

With far less important information and with a huge image of 144k, you cannot expect regular users’ "SEO" visits and conversions.

Content Marketing – How to Win This War

Content marketing is a part of SEO involving publishing content and hoping Google doesn’t destroy it through its next update. You can win this war through the way you publish content and what you publish.

Stop Opting for Volume

Volume doesn’t work in content marketing. It has no value because one great article can give your business in Singapore more of an SEO boost than a hundred poor-quality articles. Concentrate on quality content, not voluminous content.

The Change in Social Media

Social media has changed the playing field entirely. It’s now one of the biggest signals Google uses to rank websites and content online.

If you’re a local Singapore business, you’re aware of what your target audience wants. It’s your job in SEO to foster interaction. Social media and SEO shouldn’t be seen as something separated from each other.

As they’re interlinked together, you must think of a way to engage customers. These are some questions you have to ask yourself whenever you’re considering a piece of content.

•   What are people talking about in Singapore and what’s trending?
•   Would you want to read this content?
•   Are you delivering a new perspective?

Your answers to all three of these questions should be positive. That’s the only way you’re going to convince people to interact.

Short Attention Spans

Studies have shown people have shorter attention spans than ever before. They’re not going to sit down and read a piece of content if it’s going to require more than five minutes of their time.

Accept that at least 50% of your audience will be accessing your content through a mobile device. That means a smaller screen and browsing on the go. Shorter and punchier content is going to help you win the content marketing war.

Playing by Google's Rules

One of the reasons why content marketing is so difficult to get right is the continuing changes put in place by Google. They continue to bring in updates. Often, these algorithm changes impact content in a big way.

The best way to avoid this happening to you is to use only white hat SEO techniques. Yes, grey hat SEO is perfectly legal, but you’re skating on thin ice. Google can pull it away at any time, and then you’re left with nothing.

Overall, content marketing is simply about quality over quantity. Study your audience and meet their needs. You’ll soon start to see results that way.

More Details: Top3.com.sg

Link Building is Getting Obsolete, Why?

Those who have been in the search engine optimization business long enough know that SEO is not static. It is dynamic and strategies that worked quite well at one time don’t necessarily work that way today. There are many reasons why a tactic that worked desirably well once starts to lose its power, and some even go to the extent of both losing their effectiveness and becoming a drawback to the efforts of SEO.

Link building has been a formidable SEO tactic for a long time, but now appears to be getting obsolete. It is not easy to understand why it would appear so, but here are two reasons why this well known strategy somehow looks like it is getting outmoded in the world of SEO.

• The shift towards content marketing

Content marketing is an approach of link building that uses great content to attract links that you identify as important. This requires for a website designer to constantly and continually write great content on a particular subject because the most recently done content is placed at the top of SERPs. Content marketing today will see a website designer concentrate more on creating great and perfect content rather than spend time pursuing links.

This new approach in SEO, and the great success from strategies such as info graphics, shows signs that link building, as it was, is now getting obsolete. As a link builder, you may have to change your old thinking of finding new sites to link from and start thinking of the content type you need to create in order to get the social traction and links that will keep your website going with the all important rankings. 

• Appreciation of the quality of links rather than quantity

If you are just starting on your website or have been established for some time, you should know it’s all about quality and not quantity of links when it comes to SEO for the search engines today. In the early years of link building, it was easy for someone to just put together valueless content to get tons of inbound links and achieve great rankings. That was when quantity was the determining factor of how a site was ranked.

Today, the quality of a link is what matters most, so much so that with a single back link from an authoritative site that has established itself as a website of value, a website is able to outrank a site that has hundreds of links from sites of little value. The direction is further emphasized by the way social medial has turned out to be the new source of inbound links that matter. For more info about SEO, just visit Top3.com.sg.

5 Crucial Reasons Why Your Business Should Invest in SEO

Some people like to believe SEO is no longer worth investing in. This couldn’t be further from the truth. Business in Singapore is competitive, and we’re going to show you why a SEO company in Singapore is still the ideal place to turn to for businesses of all sizes.

Keep reading to find out more!

1.       It isn’t Going to Stop Working

Hummingbird didn’t kill SEO, as some people would like to believe. Search engines continue to develop towards a bright future in SEO.

All you have to do is employ a SEO company in Singapore that uses only white hat SEO techniques. People trying to game the system will suffer, but sticking to the rules will continue to deliver results.

2.       More Cost-Effective than You Think

PPC advertising, social media marketing and email marketing programs are expensive. SEO provides a far better ROI than these options. Organic SEO remains the primary pillar of your marketing presence.

Of course, your choice of company matters. Make sure you do your research first so you know you’re getting a good deal.

3.       Search Engines Continue to Crowd the Market

Far from dying off, any SEO company in Singapore will tell you that the market share of search engines is actually increasing.

About 90% of customers reportedly check online reviews prior to making a purchase. They use Google to find these reviews. If they can’t locate your business and the presence of your business, how can you expect them to choose you over a competitor?

4.       Local Search Optimisation Rises

Local search optimisation continues to grow in importance. Google has placed significant emphasis on it in recent years. Now a search for a local company will bring up details like their address and logo direct from Google. This opens up a whole new avenue for companies to explore.

5.       It’s Damaging Not To

The fact is, features like social indicators didn’t exist a few years ago. Now you can’t live without them if you want to do well. You need a healthy content profile built up over months and years to get the results you want.

Google monitors your performance over time, and that’s partly how they rank you.

As you can see, SEO can offer great results. Aside from that, though, it’s harmful not to invest in SEO. Hire Top3.com.sg the right SEO company in Singapore and ensure your business doesn’t get left behind today!

Mobile Site Design That Really Works

The year 2014 ushered in the age of the mobile device. Google released search statistics revealing that the number of search queries on mobile devices finally surpassed desktop search queries, opening the door to the Internet of Things era.

Less than a month after Mobilegeddon, Google’s mobile-friendly update, webmasters and site owners have no choice but to embrace mobile design, and the host of techniques that improve user experience on mobile devices. Otherwise, such sites can expect to be plunged into oblivion in the coming weeks once re-indexing is complete.

There are different ways to make a site mobile friendly, the most popular among them being responsive web design Singapore. Alternatively, websites can have separate mobile sites. Each method has its advantages and disadvantages. Regardless of which option is selected, here are a few things to bear in mind:

• Present and future objectives

Technological advances happen very fast, especially relating to mobile website design. New technologies will continue to be introduced, as will newer devices. Hence, you need to create something that can easily evolve with the changing demands, and still meet the present objectives of the business. This will eliminate the need for complete redesign at a later point, which comes with its costs and disadvantages.

• Target audience

It’s important to know which mobile devices most people are using to access your site since this will inform your design strategy and prices. Do not assume that everyone is using a smartphone, or an iPhone or Android phone. The key is to ensure that your website design displays properly across as many mobile devices as you can lay hold of.

Barring that, use market research to find out which devices are used the most, and optimize the design for those devices. You should also consider the kind of internet connection majority of your audience use, as this will determine whether or not they will be able to successfully convert on mobile devices.

• Usage patterns and behavior

Instead of assuming all mobile users are on the go and in a rush, actually conduct market research to find out how majority of users visit your site. Most often, people turn to their mobile devices when they have time to kill – commuting, waiting in line, sitting at home, etc.

Sure, some people use their mobile devices to obtain quick information about places and things while on-the-go, but to assume that everyone does that would be a sore miscalculation. Instead, consider that most people want to do on their mobile devices majority of the tasks they can on desktop devices, and meet this need. A better approach, however, would be to find out what’s true for most of your audience prior to design.

At the end of the day, there are no hard and fast rules; you need to know your audience, and deliver the best mobile experience for them. Just Visit: Top3Media.com.sg

What Questions To Ask When Hiring a Designer

So you want to build a website and are looking to hire a web designer for the job. What are the most important questions to ask to ensure you land the right person/agency for the job? Below is a list of the most important points to bear in mind:

• Do you have a portfolio I can look at?

You first want to see the kind of work they have done in the past. If you see what you like, then you can keep going.

• What’s my fee now and after the first year?

Most design agencies have an upfront cost for creation of a website, followed by monthly or yearly fees for maintenance and hosting. If you’ll need additional services like online marketing, these are charged separately. While they cannot give an exact figure until the exact terms are negotiated, they should be able to offer an estimate for you to gauge whether you can handle the cost.

• Will I be able to update the site myself?

If the site will need regular updates, then it’s cheaper to have someone in your team handle it rather than paying your Web design Singapore agency to do the same. This will save you quite a substantial amount as you go forward. However, the site must be created in such a way as to facilitate content updates for non-technical savvy persons.

• How shall we make conversions?

It’s important to know what conversions look like, and how a web designer intends to drive conversions. A conversion is what happens after a visitor comes into a site and goes through with some preset action e.g. subscribing for newsletters, making purchases, making contact by email or on phone, etc.

The aim of a website should be to assist in revenue generation, therefore you want clear actionable plans that will drive conversions, hence revenue generation. Don’t settle for any vague plans.

• Shall we link to our social media profiles?

It may seem obvious, but there are web designers who don’t do social liking for websites, or charge them separately (and exorbitantly). We don’t know why, because it takes less than a minute to link a website to a business’s social media profiles.

• What about search engine friendliness?

Stay away from web designers who seem lost or are hedgy when you ask this question. A good web designer knows technical aspects that improve search engine friendliness, like using text more than images, CSS more than Tables, valid HTML code more than JavaScript, using strong title tags and keywords in descriptions, etc.

While SEO is a different and separate service, your web designer should be able to carry out the basics to ensure your website is search engine-friendly.

In the end, you must establish the basics of exactly what they will do, how much it will cost, and how you will communicate. If you feel uncomfortable with a potential candidate for any reason, don’t sign with them. You want a person you feel 100% confident in, and whose methods you approve of. Visit Top3.com.sg for More Details About Designer.

How Apple Watch Will Affect Local Businesses

The world waited anxiously for the Apple Watch to be rolled out. There were queues for weeks prior to release, with more than 30% of Americans expressing intent to buy the new Apple product. Which brings us to the next logical question: given that roughly one third of the population will be using what is essentially a SEO Singapore local search tool, how are local businesses going to be affected ?

Google Maps and Bing for Search

Local search is one of the most popular features in the Apple Watch. A user can search for a local business and get turn-by-turn directions to various places through the Siri interface. This operates through voice as well as tactile sensations referred to as ‘haptic feedback’ made possible by linear actuators.

The search function is powered by Bing and uses Google Maps to retrieve directions. Users are also able to zoom out and in at will, with the ability to zoom in as far as a few blocks, or a 1-2 mile radius because of smaller screen sizes.

Placing your business on the map

You’ll need to ensure that potential customers in your locale can find you by confirming that your business is listed under Bing Local. In addition, the business should have a complete profile on Google Maps, which is done by updating business information in Google My Business. These are not hard to do, and they will ensure that your business is included in results for local searches.

The beauty of search results offered on Apple Watch means that, with the limited radius, the competition can be cut down to almost nil. Where there’s little competition, it’s possible that your business could be the only one that shows up in search results.

Special promotions and offers

Thanks to the Apple Watch, customers are now able to access special offers and digital coupons in their local search results. This helps businesses offering them competitive advantage over their peers i.e. where two or three results are returned for a query, the business with discounts, offers and/or promotions is likely to be selected by the consumer.

Conclusion

The Apple Watch is just one among a mass of mobile devices with access to the internet. A few more in that line include Moto 360 by Motorola, Android Wear by Google and Gear 2 from Samsung. As wearable digital devices grow in popularity, the opportunities for local business reach will be greatly enhanced.

In the meantime, business owners must ensure that their businesses are adequately represented in all local listing platforms to improve visibility, hence increase revenues. For More Details, Visit: Top3.com.sg

5 Website Designing Trends in 2015

2014 saw the emergence of different web design trends including flat design, grid layouts, as well as the development of HTML5 API capability. We’re a little way into 2015, but here are five trends which have begun to take form and will dominate the world of Web Design Singapore this year:

1.   Larger background images

Huge background images are becoming more popular in design this year, accompanied by the application of understated parallax effects and rich typography. This is in following the steps taken by defining industry brands like Google Nexus and Apple.

2.   Card-based design

Card-based design is likely to be big in 2015. This is because cards make it easier to fit content across different sizes and types of screens for different platforms. However, this brings up the need for more creativity, given that card-based design can be rather dull. We expect to see more interesting takes to the technique, following in the steps of Google.

3.   Digital-first branding

Companies are now discovering that customer interaction with their brand is primarily online first, which means that many companies will adopt digital-first branding approaches. Branding agencies which take online branding the same way as traditional branding will be chucked and replaced by agencies that can conceptualize and implement techniques meant for online branding before trickling down the other channels.

We can expect ideas like responsive and fluctuating logos in which graphic and web designers transform logos according to scalability.

4.   Open data

Data openness will be promoted in 2015, thanks to the efforts of industry leaders like the Open Data Institute. Open data significance in consumption and publishing of content will become better understood this year, and project owners will react accordingly. Public as well as private companies will make data more available, resulting in creation of attractive services such as the Cern Sandbox, among others.

5.   Evolved responsive design

While simple and minimalistic aesthetic aspects will be maintained this year, the web will become more exhaustively customized for viewing through different devices/channels. Responsive design is expected to go further with the same principles being applied to native apps, especially given the increase of internet-accessible wearable devices.

The Apple Watch, for instance, makes use of responsive-like design to accommodate a lot more on smaller screens. This will further bridge the gap between the web and native apps, though 2015 is not likely to be the year they finally come together.

For More about Website Designing Trends, Visit www.top3.com.sg

Market your site and Establish your Name

Search engine optimization is basically a process which helps in the improvement regarding the visibility of a particular website on the result pages of organic search engine, by adding the friendly elements of search engine in to a website. For this purpose, Search engine optimization Singapore is highly professional and working magnificently in this field.

If you have any query and are interested in taking the help then it’s better to go for the SEO Singapore. The way they work is simply amazing. The search engine optimization is divided in to two areas which are named as On-page and off-page optimization. On-Page optimization is related to the elements of a website which includes web page e.g., textual content, images and HTML Code. Whereas the Off-page optimization is related to the back links from other websites. Organic search engine rankings of a website can only be improved by the services of SEO Singapore.

SEO Singapore is the most authentic way for the marketing of a particular website which will be extremely helpful for your products and you will be pleasantly surprised to see the response on your website. As there are thousands of websites and it is extremely difficult to get an immediate and an amazing response in a very short time. But now all this can be possible with help of the SEO Singapore.

SEO Singapore has established a name and has been working in this field for so many years and that is the basic reason that they have become expert in this field. They always believe in customer satisfaction and try to give the best work with your co-operation. SEO Singapore is reliable and absolutely sincere and honest. Without any doubt, you can trust them and ultimately they will fulfill all your expectations.

As far as the charges of the SEO Singapore are concerned then there is no need to worry about that as the charges are extremely reasonable and absolutely affordable by all the customers. Their work speaks and you will be glad once you approach them and hire them for your work. By seeing the quality of work, you will not consider the amount factor as the priority for you is to get a good quality work for you website, which you will surely achieve.

Search engine optimization Singapore is keen to work with you and will feel great in serving you. This is a great opportunity for you to take and enhance your online business. You may not be able to avail this chance again so it’s better to come first and take benefit from it as soon as possible. Search engine optimization Singapore is extremely popular and acknowledged worldwide. Therefore, there are so many customers who have taken benefit from their services and are fully satisfied.

We are positively waiting for your response and want to serve you so that you will be able to make a name in the business field as online business is flourishing these days. We will resolve all your issues so visit us and take benefit from our services.