How to avoid ruining your SEO campaign

With all the different updates (i.e. Panda and Penguin updates) Google has been pushing out, it is becoming increasingly difficult to retain top rank if you are still employing old tricks to support your SEO campaign. Penguin and Panda updates have been forcing SEO marketers to rethink and recreate their strategies in order for their websites to achieve higher ranks. Former strategies are no longer relevant or effective in pushing your rank forward.

Here are some mistakes that you should avoid making if you do not wish to ruin your SEO Singapore campaign.

Keyword selection. Keyword selection is an important aspect to a successful SEO campaign. Wrong or inappropriate keyword selection will definitely ruin your SEO campaign. For example, if your company specialises in SEO services, generic keyword selection is not going to boost your traffic and improve your conversion rates. Imagine choosing the wrong keywords that lets you appear on searches where people search for free SEO services. This not only misrepresents your services, it does not not benefit your company at all. Your SEO campaign gets ruined if the traffic you get is irrelevant and does not translate into conversions.

Keyword stuffing. One of the earliest methods to a successful SEO campaigns was keyword stuffing. If you are still adopting this method, it’s time you stop doing this. Instead of pushing your website rank upwards, keyword stuffing will ruin your SEO campaign. Google penalises the action of overloading keywords in your articles. Your SEO campaign will definitely suffer if you continue with it.

However, keywords should still be included in your articles or your copy. Do bear in mind that you should only be including keywords that are absolutely relevant to the services that you are providing. Also, your article should contain more content than keywords. Your article adds no value to your rank if it is filled with keywords instead of quality content.

Duplicate content. Ripping content off from other websites is not only unethical, it does not add any value to your industry as well. Duplicate content is one of biggest suicide missions for any SEO. It is always difficult to constantly produce original content, and with so much content readily available online, it’s only natural that you will be tempted to rip them off other websites and use them as you own. However, the moment Google finds duplicate content on your website, you can expect your rankings to plunge.

Therefore, it is vital that you produce original content, no matter how difficult that may be. You might want to consider hiring a freelancer or even an agency to help you with content writing. Producing your own original content is the only way not to be penalised by Google and guarantee a rise in rankings.

Poor quality content. Coming up with original content is not enough if your article does not contain any useful content. Articles filled only with fluff content are not going to help you with your rankings. In fact, Google always emphasizes on quality content in order to increase your rankings for your SEO campaigns. Hence you will definitely ruin your SEO campaign if you are producing poor quality content just to keep your site updated.

Coming up with quality content does not require professional services. If you are unable to afford online marketing services to help you with content writing, what you can do is to settle for in-house writing. Engage your employees to write up these articles. Employees will be able to contribute higher quality content for your website since they are the experts on your company’s services. It is important that your website produces quality content if you want to climb up the ranks and if you do not wish to ruin your own SEO campaign.

Slow website load speed. Websites with slow load speed tend to suffer, as they are unable to fully engage and keep users from exiting their websites. Users are not going to wait around patiently for your website to load. If your website takes longer than usual to load, users will usually exit and move on to the next site. Your SEO campaign gets ruined as a result of failing to capture your clients’ attention within that short window period.

In order not to lose your clients and make your SEO campaign a success, you should invest in improving your website load speed. The easiest and fastest way is to invest in a reliable host. Cheap hosts might save you some money in the short run, but they are usually unreliable and affect your website load speed in the long run. Remember, you reap only what you sow. Website load speed not only affects your SEO campaign, it also affects your conversion rates as well. Do bear that in mind if you are still contemplating if website load speed makes a difference.

In conclusion, to avoid ruining your SEO campaign, it is crucial that you keep yourself up to date with the new restrictions and guidelines released by Google through their updates. This will help you stay relevant and achieve higher website rank, making your SEO campaign a successful one.

Branding and keyword strategies, can they work hand in hand?

In the digital world now, SEO Singapore strategies no longer depend solely on keyword strategies create a successful campaign. Many SEO service providers and strategists are adopting various ways to create a highly successful SEO campaign. One other strategy often adopted is brand strategy. There have been extensive comparisons between SEO keyword and SEO branding strategy, with questions raised as to whether they are able to work together hand in hand.

SEO keyword strategy

Keyword strategy is the most common practice for SEO service providers and strategists. A good keyword strategy involves selecting the high-performing keywords that will direct traffic to your business. Selection process for highly relevant and the right keywords are vital as they determine the success of your campaign.

Take for example, your company provides SEO services to various industries. Keyword strategists would select highly relevant keywords to ensure that your site appears on the right search. Highly relevant keywords would, of course, involve the word ‘SEO’. However, it is not enough just to have the individual word ‘SEO’. People in the digital sphere now no longer search on individual word basis. So instead of just ‘SEO’, highly relevant keywords might be ‘SEO services’, “SEO Singapore’, ‘Singapore SEO Company’, etc.

The best keyword strategies employ effective long-tail keywords and include a negative keyword list as well. Long-tail keywords are phrases that are longer and more specific that people are more likely to use in the digital sphere now. For example, if someone is looking to hire SEO services, instead of just searching for ‘SEO services’, it is likely that they would search for ‘reliable SEO services in Singapore’ instead. Long-tail keywords are more effective as compared to short keywords as they have lesser competition.

However, the bid for these highly relevant keywords is often expensive and costly, especially if you engage in pay-per-click (PPC). Hence, keyword strategies often include a list of negative keywords as well. Negative keywords work in the way to restrict your link from appearing when people search for certain keywords. For example, when you include the keywords ‘free SEO services’ into your negative keyword list, your link will not appear for people who search for ‘free SEO services’. This prevents irrelevant people from clicking on your website and at the same time targets your desired market, hence lowering cost-per-click (CPC) and driving more relevant traffic to your website.

SEO brand strategy

Brand strategy involves the building of the company’s brand, creating higher brand awareness. People often forget the importance of branding while in the pursuit of achieving success through keyword strategy. Branding is not just about a logo or a design. It is the identity of the company. It shapes the way people perceive your products and your company.

Branding involves creating an identity for your company so that people are able to associate your company with your services and your products. Establishing your identity through a strong branding strategy allows you to create your unique presence and leave an impression on your customers. Once you have established your presence and brand yourself into the hearts of people, it becomes hard for them to forget your name, your brand and your website. They will search for your company when they are in need of the services you provide.

Take for example, Apple. Brand building for Apple is so established that whenever people want to buy a phone or a laptop, Apple immediately pops up to their minds.

When there are sufficient numbers of people searching for your company on your website, your ranking on the search engine will rise. If the brand search for your company is high, there wouldn’t be a reason why you will not appear top on the search engines when other people start searching for your brand.

Thus, brand building as SEO strategy is an equally useful and important platform to create company awareness

Which is better?

In this current intensely competitive digital space, there longer exists a strategy that is better than the other. The best way to achieve maximum results is to combine different strategies. In this context, SEO branding and SEO keyword strategies both target ranking, but they work in a very different manner.

While both serve as advertising strategies, keyword strategy achieves ranking through bidding for high-performance keywords, and branding strategy though establishing brand awareness. People can reach your website through searching for keywords and terms. However, they might not trust your company, especially if your company is relatively unknown in the industry. People would often choose to go with more reputable companies. This is where branding strategy comes into play. Building brand awareness would allow for brand recognition and brand loyalty in the long run. Once your brand becomes a household name, your credibility strengthens and trust naturally increases.

Keyword strategy targets people who are searching aimlessly on the web for the services they are looking to engage, while brand strategy targets at creating brand awareness and building trust and credibility in people. In the long run, once brand loyalty is established, brand strategy becomes a complement to keyword strategy. People who search for the services you provide will be able to identify with you, which might serve as a competitive edge in persuading them to hire you over other providers. With brand strategy as a complement, keyword strategy can target the more specific audience by increasing the number of negative keywords, hence driving even higher relevant traffic and lowering CPC more.

In other words, yes! Branding strategy and keyword strategy can and should work together hand in hand for you to maximise your business opportunities.

Who Will Lead the Market of Web Designing in 2015

Design: it is the graphical method to express different ideas.

Web design:  it is the unique method to create a web page; which express some ideas, knowledge and information about the specific purpose of website owner.

Important Elements of a web design

Layout: it arranges visual elements like graphics, ads, text in a required and proper way.

Spacing: elements have proper spacing give better visualization and decrease the complexity of web site.

Navigation: it helps users to go through the website. Main navigation tools are site architecture and menus etc.

Color: excellent choice of colors make website attractive. It also expresses the personality of owner and the brand of company.

Graphics: by using pictures, animations, icons, logos and background color style make it more attractive and beautiful.

Multimedia: by showing videos and audios increase the user interest and increase their understanding.       

Content: it helps to understanding of site by giving message and makes the understanding clear.

Fonts: the use of different font styles enhances your website. 

Compatibility: it is the reliability of site on internet when using on different search engines and hardware systems based on excellent programming.

Qualities of a brilliant web designer                 

Use General web framework: use general basic web framework, already written code to design website, to develop new website so that you save time and utilize your best efforts to make it up-grade and unique.

Always respect the client desire: a good web designer always prefer the customer desire. As someone says that “always walk in the shoes of the client”.

In time: complete your task within the time deadline So that you gain the trust of your client.

Stay update: always stay update with the latest developments in the field of web design Singapore so that your clients serve with a pride.

Communication skills: excellent communication skills required to communicate with your client and customers.

Latest market behavior: knowledge of current market behavior is mandatory to develop the interest of customers and satisfaction of the client.

Creativity: a great web designer should be creative, new design website must make a difference as compared to other websites.

Crystal clear ideas: a good designer must be crystal clear on his new idea before starting the work. As someone saye” when in doubt leave it out”.

Conclusion

Good web site design having unique ideas to show different connected elements make it attractive and user friendly and gives a desired business objective .whereas, a weak expression of these elements generate a low class website which is completely disaster of your goal.

After reading this or you are already looking with a desire to promote your business or objective by using website so contact the innovative web designer of 2015 “TOP3.COM.SG”from Singapore.

You can increase the users of your website by updating it continuously and users become clients when they buy something online from your website or take desired information .By getting the services of www.top3.com.sg you can enhance your business from your town to country to the world as top3 uses the innovative website techniques to improve the web designing day by day. Our efficient Web designers make the websites more attractive efficient and reliable.

How SEO Work For Your Site

SEO is concerned with the improvisation of a website so that it can smoothly do the indexing, tracking and ranking by the numerous search engines. The significant search engines named as Yahoo, Bing and Google by which web pages and web contents are visible and ranked from the most pertinent. This can only be attained by following a meticulous procedure of SEO for making the web contents and web pages more captivating to search engines and directories.

The basic objective of optimization is to help a person so that he can smoothly reach to a website. This helps in making the ranking high of some of the search terms from the search results. To gain the required search engine ranking from the famous search engines, a website should be perfectly designed. Through the Optimization it can easily be attained and by adopting various strategies so that the ranking can be high easily.

While Strategizing on Optimization there are a lot of elements which should be keenly observed for the search engine. These elements involve titles, Meta tags, prominence, inbound links and keyword density.

While optimizing the most common element is the keyword density which includes the use of the pertinent keyword to the website. By the use of the search engines, optimization of search engines works to gain traffic to website. Through the modification of website code, higher ranking can be achieved in search engine and directories so that the website becomes compatible with the search engine. By this SEO Singapore, the working of the search engine becomes simple and easy.

The optimization techniques have not only made the searching process smooth and easy whereas it has also given a huge platform for the product marketing and business. One of the most powerful tools in the online market is the voice search used by the Search engines. Instead of trying hard to get information, businesses can easily intersect now with their customers.

As per the experts, the websites which are average successful has the 36% of its traffic from the placement of search engine and from the word of mouth the percentage reaches to 32%.The Focus of the website optimization is particularly on the positioning of a website by using a specific keyword keeping their aim of getting a high position from one to ten in the search engine.

After analyzing the listed web pages, the ranking algorithm of the search engine is extremely helpful to ascertain the worth of appropriate pages specifically for queries. Only the ethical groups and companies have the ability to provide search engine optimization and absolutely the positioning services. Such organizations stick to the policies, rules and guidelines as established by the search engines for maintaining the required practices.

In this particular field, those organizations that have the largest work experience have the potential for providing the amazing services that normally execute the desired results. One should abstain from the organizations that are involved in black hat operations and techniques. Black hat operations are the illegal and use the unethical search engine optimization techniques.