Friday 22 May 2015

What Questions To Ask When Hiring a Designer

So you want to build a website and are looking to hire a web designer for the job. What are the most important questions to ask to ensure you land the right person/agency for the job? Below is a list of the most important points to bear in mind:
  • Do you have a portfolio I can look at?

You first want to see the kind of work they have done in the past. If you see what you like, then you can keep going.

  • What’s my fee now and after the first year?

Most design agencies have an upfront cost for creation of a website, followed by monthly or yearly fees for maintenance and hosting. If you’ll need additional services like online marketing, these are charged separately. While they cannot give an exact figure until the exact terms are negotiated, they should be able to offer an estimate for you to gauge whether you can handle the cost.
  • Will I be able to update the site myself?

If the site will need regular updates, then it’s cheaper to have someone in your team handle it rather than paying your Web design Singapore agency to do the same. This will save you quite a substantial amount as you go forward. However, the site must be created in such a way as to facilitate content updates for non-technical savvy persons.
  • How shall we make conversions?

It’s important to know what conversions look like, and how a web designer intends to drive conversions. A conversion is what happens after a visitor comes into a site and goes through with some preset action e.g. subscribing for newsletters, making purchases, making contact by email or on phone, etc.


The aim of a website should be to assist in revenue generation, therefore you want clear actionable plans that will drive conversions, hence revenue generation. Don’t settle for any vague plans.
  • Shall we link to our social media profiles?

It may seem obvious, but there are web designers who don’t do social liking for websites, or charge them separately (and exorbitantly). We don’t know why, because it takes less than a minute to link a website to a business’s social media profiles.
  • What about search engine friendliness?

Stay away from web designers who seem lost or are hedgy when you ask this question. A good web designer knows technical aspects that improve search engine friendliness, like using text more than images, CSS more than Tables, valid HTML code more than JavaScript, using strong title tags and keywords in descriptions, etc.

While SEO is a different and separate service, your web designer should be able to carry out the basics to ensure your website is search engine-friendly.

In the end, you must establish the basics of exactly what they will do, how much it will cost, and how you will communicate. If you feel uncomfortable with a potential candidate for any reason, don’t sign with them. You want a person you feel 100% confident in, and whose methods you approve of. Visit Top3.com.sg for More Details About Designer.

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