The world waited anxiously for the Apple Watch to be rolled
out. There were queues for weeks prior to release, with more than 30% of
Americans expressing intent to buy the new Apple product. Which brings us to the
next logical question: given that roughly one third of the population will be
using what is essentially a SEO Singapore local search tool, how are local businesses going
to be affected ?
Google Maps and Bing for Search
Local search is one of the most popular features in the
Apple Watch. A user can search for a local business and get turn-by-turn
directions to various places through the Siri interface. This operates through
voice as well as tactile sensations referred to as ‘haptic feedback’ made
possible by linear actuators.
The search function is powered by Bing and uses Google Maps
to retrieve directions. Users are also able to zoom out and in at will, with
the ability to zoom in as far as a few blocks, or a 1-2 mile radius because of
smaller screen sizes.
Placing your business
on the map
You’ll need to ensure that potential customers in your
locale can find you by confirming that your business is listed under Bing
Local. In addition, the business should have a complete profile on Google Maps,
which is done by updating business information in Google My Business. These are
not hard to do, and they will ensure that your business is included in results
for local searches.
The beauty of search results offered on Apple Watch means
that, with the limited radius, the competition can be cut down to almost nil.
Where there’s little competition, it’s possible that your business could be the
only one that shows up in search results.
Special promotions
and offers
Thanks to the Apple Watch, customers are now able to access
special offers and digital coupons in their local search results. This helps
businesses offering them competitive advantage over their peers i.e. where two
or three results are returned for a query, the business with discounts, offers
and/or promotions is likely to be selected by the consumer.
Conclusion
The Apple Watch is just one among a mass of mobile devices
with access to the internet. A few more in that line include Moto 360 by
Motorola, Android Wear by Google and Gear 2 from Samsung. As wearable digital devices
grow in popularity, the opportunities for local business reach will be greatly
enhanced.
In the meantime, business owners must ensure that their
businesses are adequately represented in all local listing platforms to improve
visibility, hence increase revenues. For More Details, Visit: Top3.com.sg
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