The year 2014 ushered in the age of the mobile device.
Google released search statistics revealing that the number of search queries
on mobile devices finally surpassed desktop search queries, opening the door to
the Internet of Things era.
Less than a month after Mobilegeddon, Google’s
mobile-friendly update, webmasters and site owners have no choice but to
embrace mobile design, and the host of techniques that improve user experience
on mobile devices. Otherwise, such sites can expect to be plunged into oblivion
in the coming weeks once re-indexing is complete.
There are different ways to make a site mobile friendly, the
most popular among them being responsive web design Singapore. Alternatively, websites
can have separate mobile sites. Each method has its advantages and
disadvantages. Regardless of which option is selected, here are a few things to
bear in mind:
- Present and future objectives
Technological advances happen very fast, especially relating
to mobile website design. New technologies will continue to be introduced, as
will newer devices. Hence, you need to create something that can easily evolve
with the changing demands, and still meet the present objectives of the
business. This will eliminate the need for complete redesign at a later point,
which comes with its costs and disadvantages.
- Target audience
It’s important to know which mobile devices most people are
using to access your site since this will inform your design strategy and
prices. Do not assume that everyone is using a smartphone, or an iPhone or
Android phone. The key is to ensure that your website design displays properly
across as many mobile devices as you can lay hold of.
Barring that, use market research to find out which devices
are used the most, and optimize the design for those devices. You should also
consider the kind of internet connection majority of your audience use, as this
will determine whether or not they will be able to successfully convert on
mobile devices.
- Usage patterns and behavior
Instead of assuming all mobile users are on the go and in a
rush, actually conduct market research to find out how majority of users visit
your site. Most often, people turn to their mobile devices when they have time
to kill – commuting, waiting in line, sitting at home, etc.
Sure, some people use their mobile devices to obtain quick
information about places and things while on-the-go, but to assume that
everyone does that would be a sore miscalculation. Instead, consider that most
people want to do on their mobile devices majority of the tasks they can on
desktop devices, and meet this need. A better approach, however, would be to
find out what’s true for most of your audience prior to design.
At the end of the day, there are no hard and fast rules; you
need to know your audience, and deliver the best mobile experience for them. Just Visit:
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