Content Marketing – How to Win This War

Content marketing is a part of SEO involving publishing content and hoping Google doesn’t destroy it through its next update. You can win this war through the way you publish content and what you publish.

Stop Opting for Volume

Volume doesn’t work in content marketing. It has no value because one great article can give your business in Singapore more of an SEO boost than a hundred poor-quality articles. Concentrate on quality content, not voluminous content.

The Change in Social Media

Social media has changed the playing field entirely. It’s now one of the biggest signals Google uses to rank websites and content online.

If you’re a local Singapore business, you’re aware of what your target audience wants. It’s your job in SEO to foster interaction. Social media and SEO shouldn’t be seen as something separated from each other.

As they’re interlinked together, you must think of a way to engage customers. These are some questions you have to ask yourself whenever you’re considering a piece of content.

•   What are people talking about in Singapore and what’s trending?
•   Would you want to read this content?
•   Are you delivering a new perspective?

Your answers to all three of these questions should be positive. That’s the only way you’re going to convince people to interact.

Short Attention Spans

Studies have shown people have shorter attention spans than ever before. They’re not going to sit down and read a piece of content if it’s going to require more than five minutes of their time.

Accept that at least 50% of your audience will be accessing your content through a mobile device. That means a smaller screen and browsing on the go. Shorter and punchier content is going to help you win the content marketing war.

Playing by Google's Rules

One of the reasons why content marketing is so difficult to get right is the continuing changes put in place by Google. They continue to bring in updates. Often, these algorithm changes impact content in a big way.

The best way to avoid this happening to you is to use only white hat SEO techniques. Yes, grey hat SEO is perfectly legal, but you’re skating on thin ice. Google can pull it away at any time, and then you’re left with nothing.

Overall, content marketing is simply about quality over quantity. Study your audience and meet their needs. You’ll soon start to see results that way.

More Details: Top3.com.sg

Link Building is Getting Obsolete, Why?

Those who have been in the search engine optimization business long enough know that SEO is not static. It is dynamic and strategies that worked quite well at one time don’t necessarily work that way today. There are many reasons why a tactic that worked desirably well once starts to lose its power, and some even go to the extent of both losing their effectiveness and becoming a drawback to the efforts of SEO.

Link building has been a formidable SEO tactic for a long time, but now appears to be getting obsolete. It is not easy to understand why it would appear so, but here are two reasons why this well known strategy somehow looks like it is getting outmoded in the world of SEO.

• The shift towards content marketing

Content marketing is an approach of link building that uses great content to attract links that you identify as important. This requires for a website designer to constantly and continually write great content on a particular subject because the most recently done content is placed at the top of SERPs. Content marketing today will see a website designer concentrate more on creating great and perfect content rather than spend time pursuing links.

This new approach in SEO, and the great success from strategies such as info graphics, shows signs that link building, as it was, is now getting obsolete. As a link builder, you may have to change your old thinking of finding new sites to link from and start thinking of the content type you need to create in order to get the social traction and links that will keep your website going with the all important rankings. 

• Appreciation of the quality of links rather than quantity

If you are just starting on your website or have been established for some time, you should know it’s all about quality and not quantity of links when it comes to SEO for the search engines today. In the early years of link building, it was easy for someone to just put together valueless content to get tons of inbound links and achieve great rankings. That was when quantity was the determining factor of how a site was ranked.

Today, the quality of a link is what matters most, so much so that with a single back link from an authoritative site that has established itself as a website of value, a website is able to outrank a site that has hundreds of links from sites of little value. The direction is further emphasized by the way social medial has turned out to be the new source of inbound links that matter. For more info about SEO, just visit Top3.com.sg.

5 Crucial Reasons Why Your Business Should Invest in SEO

Some people like to believe SEO is no longer worth investing in. This couldn’t be further from the truth. Business in Singapore is competitive, and we’re going to show you why a SEO company in Singapore is still the ideal place to turn to for businesses of all sizes.

Keep reading to find out more!

1.       It isn’t Going to Stop Working

Hummingbird didn’t kill SEO, as some people would like to believe. Search engines continue to develop towards a bright future in SEO.

All you have to do is employ a SEO company in Singapore that uses only white hat SEO techniques. People trying to game the system will suffer, but sticking to the rules will continue to deliver results.

2.       More Cost-Effective than You Think

PPC advertising, social media marketing and email marketing programs are expensive. SEO provides a far better ROI than these options. Organic SEO remains the primary pillar of your marketing presence.

Of course, your choice of company matters. Make sure you do your research first so you know you’re getting a good deal.

3.       Search Engines Continue to Crowd the Market

Far from dying off, any SEO company in Singapore will tell you that the market share of search engines is actually increasing.

About 90% of customers reportedly check online reviews prior to making a purchase. They use Google to find these reviews. If they can’t locate your business and the presence of your business, how can you expect them to choose you over a competitor?

4.       Local Search Optimisation Rises

Local search optimisation continues to grow in importance. Google has placed significant emphasis on it in recent years. Now a search for a local company will bring up details like their address and logo direct from Google. This opens up a whole new avenue for companies to explore.

5.       It’s Damaging Not To

The fact is, features like social indicators didn’t exist a few years ago. Now you can’t live without them if you want to do well. You need a healthy content profile built up over months and years to get the results you want.

Google monitors your performance over time, and that’s partly how they rank you.

As you can see, SEO can offer great results. Aside from that, though, it’s harmful not to invest in SEO. Hire Top3.com.sg the right SEO company in Singapore and ensure your business doesn’t get left behind today!