Few Excellent Web Analytics Tools, by SEO Experts in Singapore

Web analytics tools are used to track your site’s data, how many people visit you site, what site they come from; and who is your audience. Which features are most popular at your site? 

These tools also help SEO Experts in Singapore to measure traffic by understanding your visitors, their behavior and needs. They also help to answer the visitor’s questions. Data tracking requirements are almost same for all kind of organizations whether they are small business corporations or nonprofit organizations. The selection of good analytical tools sorts out their all problems with convenience. There are certain considerations while choosing an analytical package for your website. These are mentioned below.

 

Data to be Analyzed

As developed by SEO Experts in Singapore, tools are always selected keeping in mind the information you want to track. The website needs vary from simple traffic monitoring to complex analysis of user groups behavior. You should focus on certain figures while selecting a web analytics package. First thing is to track the accurate number of people visiting your site.

Metrics used to measure this statistic are

Hits; measure the total requests for images, files and text, which your web server receives for the given page. If a site is well organized, it receives more hits. This metric is very effective to evaluate this kind of information when server is loading.

Visits; this is another unit of measurement to calculate the total number of visitors on a particular page or site. This helps to identify the most useful parts of your site to be visited and liked by the visitors. You become sure about your site’s popularity. 

Page views; this measurement shows the number of time any page visited, page views per visit are also figured by this technique showing average number of pages each visitor viewed on a single visit of your site. You also come to know which site features and pages attract them towards you and what pages have been of no use to them.

Unique Visitors; It tells the total site visits by different users. For example 3 users visit your site thrice; it calculates 9 visits by three different visitors. In this way helping you to know whether users like to return to your site again and again, that means you are able to attract multiple users many times. 

Bounce rate; the percentage of visits is measured by bounce rate; if any visitor left your site by visiting only single page. This metric measures the quality of visit. Usually articles and blog based sites attract the visitors frequently. 

Visitor Information; this is another analytical tool to calculate information about visitors. For example, number of new visitors, from where they are connecting, their country and region is noted and which browser they are using.

Top Entry and Exit Pages; this tool helps to tell about the detail of pages, where mostly visitors stay. Who are visiting your site and taking interest in those pages?

Click Paths; called click trees are graphical demonstrations of the regular journey to your site. , A click-path chart shows you that 30 percent of your home page visitors click the about us page, while 10 percent visit the Services page  and more than 50 percent move to other site and 20 percent go on to the contact us page. 

Tracking Registered Users; this web analytical tool tracks exactly what all users did while their visit to the site. If they are being provided login windows then it could become much easier to handle registered users and their online activities. 

Site Search; this tool helps you to see what kind of search people are doing at your site. This process also helps you understand what problems they are facing during search. 

Conversion; it is a valuable tool which is calculated by hand. Its function is to track the total no. of people who have followed you. Suppose you wanted more than 50 % people to use donate link and submit the amount of donation via donation process. 

It could also be good to track from where the visitors are coming towards your site. This helps you to find similar sites and give better guidance to people because you will come to know what kind of things they are looking for.

Many search keywords are diagnosed by different packages which show the words, people type in the search engine, and these lead them to your site.

Very powerful web analytical tools support more sophisticated and deep analysis of the websites; as developed by Top3.com.sg. Because these built-in tools are purchased and maintained by your Web host, there are no fees or installation required. While basic, they are perfectly adequate options if you simply want to keep an eye on your site.

Web hosts offer some software which could be used as effective web analytical tools. Some site counters are also available at the bottom of the web pages. They are just numerical displays for counting the number of visitors at your site. They are not very effective and should be avoided.

The filtering and reporting tools develop custom reports to view specialized and organized form of your data. It does not track the download of PDF files. Choose a package which should be analytical and less expensive. No need to spend extra money on more advance tools. Google Analytics is a best option for many business organizations. If you make availability of analytical tools from your web host to fulfill your simple needs; then you never need to spend extra to avail powerful analytical packages. It will save your time and money. The selection of right package could make a big difference in your site’s ability to judge the needs of the visitors and their traffic. Now you would be able to analyze and count how many people are visiting your site and what kind of text they need to be a part of your web site on the regular basis.