Why SEO Is About Pull, Not Push

Like several other things marketing also has changed old strategies and practices. Although some of them are still in use but after reincarnation or changes. Some gurus of marketing such as SEO Specialists in Singapore and Social Media Expert in Singapore claim that marketing has only two methods Push marketing and Pull marketing. The question is what Push marketing is. The answer is not difficult and according to Social Media Expert in Singapore, in push marketing you push your messages towards your targeted audiences while in pull marketing according to the statement of SEO Specialists in Singapore, you put your messages and advertisements and wish that they would pull people towards your website. Similarly, there are situations where people think that they have no option except push marketing to reach to their audiences. However, the practice of pull marketing is a good alternative. 

The Point Of View Of PPC Expert In Singapore About Push And Pull Marketing

PPC Expert in Singapore thinks that push marketing is proactive in nature because market does not come to you, you go to market with your message and disturb it with your message. You hope that you will be noticed. This strategy is also known as interruption marketing and it can create commotion to obtain people’s interest. Thus, you are trying to transform interest of people and want to take them away from their present activity to your product and services. Obviously, this strategy uses marketing energy in targeting audiences. Push marketing has various dimensions and methods to attract customers such as partner planning, marketing funds, co-op advertising, partner training, influence of channel account manager, SPIFs, rebates, discounts etc. Obviously, several of them are compensation because their costs are earned by channel that is on behalf of the manufacturer. However, they work as a mean for channel motivation. 

What is Pull Marketing? 

In pull marketing you do not need to go anywhere, you just need to find where your targeted audiences are located and then you place all your information there and try to motivate your audience by incentives. Definitely, your provided information can make your targeted audience think anytime that they need your offering then they would come to you or ask about other advantages of your product; thus, pull marketing is a kind of communication between the audience and you. Moreover, pull strategy consists of blogs, seminars, newsletters, written articles, word-of-mouth, advertising and different social media, customer occasions etc. 

The Relation Of Pull And Push With SEO

The concept of Pull and Push marketing is logically related to SEO Singapore. For instance, in pull marketing you influence the traffic of other websites towards your website; thus, you pull their business. The pull marketing comprises of landing pages, domain SEO, and blogs, paid advertising such as text ads, banner ads etc, social media and many more. The pull marketing means you have various hook to attract several fish; thence, some must be caught. This is simple isn’t it? 

The Successful Copying Approach 

Time has changed and now every company has a website. Nonetheless, the quality of website, performance management standard, and inadequate organization strategies force customers to go through toil to find the relevant information. Therefore, nowadays prominent organizations are analyzing and assessing the online search goals of customers and putting their efforts to redesign websites to pull customers significantly. Moreover, in redesigning the websites companies are trying to copy Web2.0, for instance, they are mimicking YouTube, Flickr, Twitter, Facebook etc. Logically, these new sites are designed through customized information and providing information of date of release, past customer preferences, demographic data whose source is user, and peer ratings. In addition, they are taking advantages of new features like push-to-chat, micro blogs, product videos, and different Web aspects. 

Conclusion 

Every company is logically keen and nervous to sell their products over the Web. Obviously, they fear that with their traditional channel partners a conflict may be created. Pull marketing is a potentially robust form of direct Web selling. Usually, distributors never stock hard-to-find-parts, rebuilt-units, and out-of-date products, on the contrary, the end customers are in great need of all of these. There are strong possibilities that manufacturers, without creating significant channel conflict, can sell these items online. During the process, manufacturers are able to develop a direct association with end-customers and this can be a source of motivating customers to repeat-selling, cross selling and utilization of traditional channel for up-selling. 

We think that there is no doubt now that SEO is a pull because it is not proactive. The company does not go to the customers instead wait and provide information. To prove our point of view, we have provided sufficient information about pull marketing and push marketing and their implementation in Web and Web2.0. Moreover, we have also proved that pull marketing on the web creates no havoc and do not interrupt traditional and partner channel. We are sure that we have been able to provide you adequate and potential information that SEO is pull but not push.Visit here http://www.top3.com.sg/ for more info.