SEO Marketing Trends in 2015 | Top3 Media

The first quarter of 2015 is almost up. Industry experts drew out their crystal balls towards the end of last year and made countless predictions for 2015, some of which have begun to take hold and others we are yet to see. No doubt staying current is critical to the brand marketer’s success if incremental wins will be realized for their brands.

Below is a list of important tips that should be at the forefront of your digital marketing campaign if you want to stay ahead of the curve.

1.      Improving natural link value

In-bound links have been around for a long time, but now that even more consideration is being directed at the value and quality of links, SEO marketers will need to dedicate more effort towards creating and promoting relevant and value adding content in order to earn branded citation from high-authority sites. Relevant citation from high-authority sites in related industries not only improves SEO, it increases brand awareness with the target market.

2.      Mobile, mobile, mobile

2014 was important for mobile-targeted digital marketing techniques, being the year that Internet access on mobile finally outdid desktop Internet access. This impacted consumer behavior drastically, which in turn led to a shift in SEO practices.

Mobile search algorithms have a different set of best practices therefore, it’s important to understand the nature of the mobile search scene to guide your SEO strategies for 2015. Your success as a brand will be highly dependent on your ability to deliver superior quality mobile experiences in an effective manner, coupled with mobile SEO strategies.

3.      Search fragmentation

The nature of search is shifting from the keywords we’ve known to long-tail phases, and these are also being fragmented depending on channel, device and platform. Mobile devices, software apps and Internet service providers are integrating their own search functions in devices to offer better service to their audiences, at the expense of search engines accessible via web browsers. Therefore, SEO will have to include brand optimization across different platforms and search applications apart from Google.

4.      Social engagement and thought leadership

It becomes increasingly important for brands to distinguish themselves as opinion leaders and experts in their own fields, and this has become a pivotal aspect of content marketing efforts for most brands. However, thought leadership cannot get very far apart from social engagement with relevant/target audiences. The two in combination will lead to greater and more sustainable success in search ranking optimization.

5.      Long-tail search traffic

As mentioned earlier, the demand for one- or two-word keywords is high, which makes SEO efforts very costly. Long-tail keywords have been shown to give higher relevance and greater conversion for traffic earned due to the increase in specificity. Brands which know how best to apply long-tail keywords will notice a shift for the better in their search traffic and conversion in 2015.

With search surveys revealing as much as 20% of never-before-seen keyword queries, long-tail keywords open up the playing field for smaller businesses to compete. This figure is expected to increase, especially with the increase in occurrence of mobile search over desktop search. Search engines too are becoming more knowledgeable in deciphering the intent of long-tail queries, which makes long-tail keyword focus an avenue worth pursuing in 2015 and thereafter.
SEO Marketing trends in 2015 presented by Top3 Media

Branding and keyword strategies, can they work hand in hand?

In the digital world now, SEO Singapore strategies no longer depend solely on keyword strategies create a successful campaign. Many SEO service providers and strategists are adopting various ways to create a highly successful SEO campaign. One other strategy often adopted is brand strategy. There have been extensive comparisons between SEO keyword and SEO branding strategy, with questions raised as to whether they are able to work together hand in hand.

SEO keyword strategy

Keyword strategy is the most common practice for SEO service providers and strategists. A good keyword strategy involves selecting the high-performing keywords that will direct traffic to your business. Selection process for highly relevant and the right keywords are vital as they determine the success of your campaign.

Take for example, your company provides SEO services to various industries. Keyword strategists would select highly relevant keywords to ensure that your site appears on the right search. Highly relevant keywords would, of course, involve the word ‘SEO’. However, it is not enough just to have the individual word ‘SEO’. People in the digital sphere now no longer search on individual word basis. So instead of just ‘SEO’, highly relevant keywords might be ‘SEO services’, “SEO Singapore’, ‘Singapore SEO Company’, etc.

The best keyword strategies employ effective long-tail keywords and include a negative keyword list as well. Long-tail keywords are phrases that are longer and more specific that people are more likely to use in the digital sphere now. For example, if someone is looking to hire SEO services, instead of just searching for ‘SEO services’, it is likely that they would search for ‘reliable SEO services in Singapore’ instead. Long-tail keywords are more effective as compared to short keywords as they have lesser competition.

However, the bid for these highly relevant keywords is often expensive and costly, especially if you engage in pay-per-click (PPC). Hence, keyword strategies often include a list of negative keywords as well. Negative keywords work in the way to restrict your link from appearing when people search for certain keywords. For example, when you include the keywords ‘free SEO services’ into your negative keyword list, your link will not appear for people who search for ‘free SEO services’. This prevents irrelevant people from clicking on your website and at the same time targets your desired market, hence lowering cost-per-click (CPC) and driving more relevant traffic to your website.

SEO brand strategy

Brand strategy involves the building of the company’s brand, creating higher brand awareness. People often forget the importance of branding while in the pursuit of achieving success through keyword strategy. Branding is not just about a logo or a design. It is the identity of the company. It shapes the way people perceive your products and your company.

Branding involves creating an identity for your company so that people are able to associate your company with your services and your products. Establishing your identity through a strong branding strategy allows you to create your unique presence and leave an impression on your customers. Once you have established your presence and brand yourself into the hearts of people, it becomes hard for them to forget your name, your brand and your website. They will search for your company when they are in need of the services you provide.

Take for example, Apple. Brand building for Apple is so established that whenever people want to buy a phone or a laptop, Apple immediately pops up to their minds.

When there are sufficient numbers of people searching for your company on your website, your ranking on the search engine will rise. If the brand search for your company is high, there wouldn’t be a reason why you will not appear top on the search engines when other people start searching for your brand.

Thus, brand building as SEO strategy is an equally useful and important platform to create company awareness

Which is better?

In this current intensely competitive digital space, there longer exists a strategy that is better than the other. The best way to achieve maximum results is to combine different strategies. In this context, SEO branding and SEO keyword strategies both target ranking, but they work in a very different manner.

While both serve as advertising strategies, keyword strategy achieves ranking through bidding for high-performance keywords, and branding strategy though establishing brand awareness. People can reach your website through searching for keywords and terms. However, they might not trust your company, especially if your company is relatively unknown in the industry. People would often choose to go with more reputable companies. This is where branding strategy comes into play. Building brand awareness would allow for brand recognition and brand loyalty in the long run. Once your brand becomes a household name, your credibility strengthens and trust naturally increases.

Keyword strategy targets people who are searching aimlessly on the web for the services they are looking to engage, while brand strategy targets at creating brand awareness and building trust and credibility in people. In the long run, once brand loyalty is established, brand strategy becomes a complement to keyword strategy. People who search for the services you provide will be able to identify with you, which might serve as a competitive edge in persuading them to hire you over other providers. With brand strategy as a complement, keyword strategy can target the more specific audience by increasing the number of negative keywords, hence driving even higher relevant traffic and lowering CPC more.

In other words, yes! Branding strategy and keyword strategy can and should work together hand in hand for you to maximise your business opportunities.

Find Expertise, Experience and Excellence at one place, Top3 Media

Top3 Media, combined with experience, expertise, technology and long list of clienteles, is marching towards internet marketing’s peak.  The core objective of the company is to create effective and affordable SEO services for small and large businesses. 

Moreover, the other services of Top3 Media comprise of maps optimization regarding physical business, SEO solutions for media firms, for resellers SEO selling opportunities, various locations SEO for franchise and local search. Top3 Media also facilitates our clients with a free instant website report that helps them to understand what SEO services they require for enhancing their online performances. 

If you are in search of best SEO agency in Singapore then you should contact Top3 Media. The work of Top3 Media has been different from other competitors because of three qualities: integration, strategy and collaboration. Rightfully, we are arrogant and honest about our communication strategy. In our country, every SEO Singapore company agrees that Top3 Media has developed and incessantly polished a complete approach with thorough analysis of situation, meticulous planning for action, and strategic development for the local business community. 

Therefore, Top3 Media has an enviable record of accomplishment of plans. These plans are developed keeping in mind set goals and targeted audiences. Thus, our plans optimize strategy focus on opportunities and diminish threats and setback competently.

Few Excellent Web Analytics Tools, by SEO Experts in Singapore

Web analytics tools are used to track your site’s data, how many people visit you site, what site they come from; and who is your audience. Which features are most popular at your site? 

These tools also help SEO Experts in Singapore to measure traffic by understanding your visitors, their behavior and needs. They also help to answer the visitor’s questions. Data tracking requirements are almost same for all kind of organizations whether they are small business corporations or nonprofit organizations. The selection of good analytical tools sorts out their all problems with convenience. There are certain considerations while choosing an analytical package for your website. These are mentioned below.

 

Data to be Analyzed

As developed by SEO Experts in Singapore, tools are always selected keeping in mind the information you want to track. The website needs vary from simple traffic monitoring to complex analysis of user groups behavior. You should focus on certain figures while selecting a web analytics package. First thing is to track the accurate number of people visiting your site.

Metrics used to measure this statistic are

Hits; measure the total requests for images, files and text, which your web server receives for the given page. If a site is well organized, it receives more hits. This metric is very effective to evaluate this kind of information when server is loading.

Visits; this is another unit of measurement to calculate the total number of visitors on a particular page or site. This helps to identify the most useful parts of your site to be visited and liked by the visitors. You become sure about your site’s popularity. 

Page views; this measurement shows the number of time any page visited, page views per visit are also figured by this technique showing average number of pages each visitor viewed on a single visit of your site. You also come to know which site features and pages attract them towards you and what pages have been of no use to them.

Unique Visitors; It tells the total site visits by different users. For example 3 users visit your site thrice; it calculates 9 visits by three different visitors. In this way helping you to know whether users like to return to your site again and again, that means you are able to attract multiple users many times. 

Bounce rate; the percentage of visits is measured by bounce rate; if any visitor left your site by visiting only single page. This metric measures the quality of visit. Usually articles and blog based sites attract the visitors frequently. 

Visitor Information; this is another analytical tool to calculate information about visitors. For example, number of new visitors, from where they are connecting, their country and region is noted and which browser they are using.

Top Entry and Exit Pages; this tool helps to tell about the detail of pages, where mostly visitors stay. Who are visiting your site and taking interest in those pages?

Click Paths; called click trees are graphical demonstrations of the regular journey to your site. , A click-path chart shows you that 30 percent of your home page visitors click the about us page, while 10 percent visit the Services page  and more than 50 percent move to other site and 20 percent go on to the contact us page. 

Tracking Registered Users; this web analytical tool tracks exactly what all users did while their visit to the site. If they are being provided login windows then it could become much easier to handle registered users and their online activities. 

Site Search; this tool helps you to see what kind of search people are doing at your site. This process also helps you understand what problems they are facing during search. 

Conversion; it is a valuable tool which is calculated by hand. Its function is to track the total no. of people who have followed you. Suppose you wanted more than 50 % people to use donate link and submit the amount of donation via donation process. 

It could also be good to track from where the visitors are coming towards your site. This helps you to find similar sites and give better guidance to people because you will come to know what kind of things they are looking for.

Many search keywords are diagnosed by different packages which show the words, people type in the search engine, and these lead them to your site.

Very powerful web analytical tools support more sophisticated and deep analysis of the websites; as developed by Top3.com.sg. Because these built-in tools are purchased and maintained by your Web host, there are no fees or installation required. While basic, they are perfectly adequate options if you simply want to keep an eye on your site.

Web hosts offer some software which could be used as effective web analytical tools. Some site counters are also available at the bottom of the web pages. They are just numerical displays for counting the number of visitors at your site. They are not very effective and should be avoided.

The filtering and reporting tools develop custom reports to view specialized and organized form of your data. It does not track the download of PDF files. Choose a package which should be analytical and less expensive. No need to spend extra money on more advance tools. Google Analytics is a best option for many business organizations. If you make availability of analytical tools from your web host to fulfill your simple needs; then you never need to spend extra to avail powerful analytical packages. It will save your time and money. The selection of right package could make a big difference in your site’s ability to judge the needs of the visitors and their traffic. Now you would be able to analyze and count how many people are visiting your site and what kind of text they need to be a part of your web site on the regular basis.

SEO Singapore Success keys: Authority, Usability and Relevance

The Search Engine optimization is a technique to make money using a reliable business model. Model of the search engine’s choice is the advertising. You must have a large targeted audience to view your product and get a large sales volume. All search engines build an audience by providing them valuable services to the consumers. They should be provided a relevant website based on a search. Search engine optimization is basically ensuring that your website is providing search engines a most trusted and relevant site content. If search engine provides worthless or poor quality data, then all users would move to other channels to find information on the web. 

Top3.com.sg Success keys are providing the web browsers relevant and trusted information that should be usable and effective for them. This successive information helps customers find the information they require and website achieves a higher ranking in the search results. Promoting a site to drive users to the search engines by using logical keywords techniques is a best strategy.

The Pillars of SEO 

SEO relates more than just keywords and link building; it improves usability of your site. Improving the usability of the website, its data relevance to the searcher’s content and authority level within the industry are the basic requirements of a successful search engine.

Many search engines want to establish a better user experience. Mainly site architecture establishes your site’s usability, content optimization makes your site’s relevance and relationship building develops your site’s authority.

Site architecture is the base of your SEO, for creating a user friendly website. Always ensure about your site which should be built in a user friendly way. Its architecture includes designing and coding in such a way to benefit the visitors. The customers could get easy access to find and navigate your site. As the professional working for SEO packages in Singapore, you may work using latest technology to build the customer’s number visiting your site. The uploading time of your site on a mobile device should not exceed more than 3 minutes. Another important point should be kept into consideration that is the importance of file name and its structure. All files of your site must be named and organized properly and logically. Avoid the problem of duplicate content. This problem arises when two pages of your site display identical contents. Keep only one copy of the similar content and drop the other. For this purpose you need to specifically inform the search engine, what you like to do. This function is performed by canonical tags in the code. A server error which displays a text, the page you are looking for cannot be displayed, by using a tool like Bing helps to troubleshoot these errors and gets your site back on the track. It is very important part of SEO to clean up the process. This point is not visible to the clients and should be dissolved immediately behind the curtains. To make SEO campaign successful, this problem should not be ignored at any cost.

Content optimization deals with the site relevancy. How relevant your page contents are with the keywords of your visitor’s search. Keyword optimization is also an important part of the site architecture. Meta tags optimization includes title and description search in SEO search engines. Just like Meta tags, alt tags are the text attached to the images on your website. Your headings play a major part in titles and subtitles of the web pages; they break big blocks of the content into smaller blocks. Always focus on body text where 2 or 3 keywords per page should be written for users. The text should be natural and concise. The page to page links, within your site help visitors to deeply involve into your site. Make your content very interesting. It should be shared easily, due to its unique content; visitors wish to copy it to their community.

The search engines always need to establish the trust for its users. The best way to determine the trustworthiness of your site is to evaluate it based on the company you keep for it. Which sites are making links with your site? Who shares your links online? Just like SEO Experts in Singapore utilize their expertise to analyze the visitor’s faith in their launched websites. Similarly following the above steps, you would be able to get analysis of your site. A vote of trust is being used by many search engines to judge the customers trust on them. Social sharing has also become a popular indicator of trust and relevance for search engines. If people share your content on face book, twitter and other social media, which means, your site has developed relevance for the content of the search engine visitors. By building relationships using social networks, you can increase authority and trust in your bran, making it accessible to a large number of customers who can spread your content to the communities.

Web is a better place to search

You and your search engine are working to achieve this goal. So be prepared to develop your site with relevance, trust in mind and usability so that your site would climb the search rankings.

Search.com.sg have an expert team that is not only highly trained and experienced, but that is also gifted in website promotion. By improving the content of your site and users information on the web pages, you will definitely see increase in traffic towards your site, with an increase in the strength of those visitors who are converting to paying customers. Just be focused on the methods of developing confidence of the genuine buyers who frequently visit your site, if they are entertained properly and quickly. When customers find hindrance and errors at the products or services sites, they immediately switch to the other competitors to save time and money. Especially internet users want to be hassle free and avail as much as opportunities of the services which are easily accessible. They do not want any botheration during their search and usually avoid putting themselves into a complicated and time consuming web site. You need to be very well organized in selection of authentic and natural keywords to make your products and services easily approachable to your clients.