Landing Pages How To Make Them Effective

Every successful online marketing effort requires an effective land page. Without effective landing nothing can work. For instance, your pay per click ads have been optimized remarkably and your offer is unbelievable but you do not have a good landing page. Then you will have minimum chances of success. A flawless landing page is a guarantee of success because it attracts visitors and forces them for conversion. If you want to make your landing page effective, decorate them with the following pattern.

Pattern #1: Trust Signals

A landing page with trust badges creates emotions of trust. Clearly, most of the time these trust badges have no value, yet their effectiveness on the visitor’s mind is unchallenged. You can use different types of trust badges such as membership of certain groups (social, environmental, NGOs etc) and coalitions. These badges endorse your honesty and visitors feel confidence while accepting your offer.

Pattern #2: For Broadcasting Offer Value, Use Header

A strong offer and reasons for such valuable offer are important elements of an effective landing page. However, if you present them in headline and subheadings, it will enhance the effectiveness. You should use headline for offer and sub-heading for explanation for the offer. You must keep in mind that for your offer persuasion, you have only 8 seconds. So, make them clear and concise.

Pattern #3: Be Brief

No distraction (pop ups etc) and natural navigation are elements of a clean page. Everything extra on your landing page will hinder conversion. Only relevant information without exaggerating is sufficient. Guide the visitor but do not force him/her unnaturally. Keep your information in the center and use bullet point wherever possible.

Pattern #4: Immaculate Organization and Clean Design

Your landing page requires a structure full of feeling and look. Go through it from the point of view of your visitor. If you feel, it is easy then it can be easy for the visitor as well. You know the main purpose of your landing page is to compel the visitor for conversion. Everything such as downloading an E Book, sign up for a newsletter, decision for a purchase, or filling out a form should be as easy as ABC.

Similarly, eye-catching images and natural utilization of colors are integral parts of an effective landing page. You can choose green or red colors for specific buttons as these colors are considered helpful in conversion; however, do not forget about the background color while choosing these colors for buttons. You can use test methods to check the effectiveness of buttons and background contrast.

Pattern #5: Mobile Friendliness of Your Page

Mobile devices have become substitutes of desktops, laptops, and tablets. So, if your landing page is not mobile friendly then its effectiveness becomes tarnished or doubtful. You can double your conversion if your site is mobile friendly.

Some other important features of an effective landing page are:

• Design your landing pages according to your audience

• Keywords, phrases, and text of your PPC and landing page should be similar

How to make your web deigning efforts work

Not every time, we achieve success in our web designing projects because web designing is not completely designing. The creative part is important but it is a part of our efforts.

 It is essential for starting ground work to set some rules:

• With client, setting up first meeting
• From client, collecting and defining briefing document
• Sending to the client, the questionnaire of the project and waiting for the response. Everything will be repeated until the desired agreement and then finalizing questionnaire from the client

The list is very long so focus on the following.

Only creativity is not important

There are countless parts of web design apart from creativity. If a page is useless, you cannot make it useful by making it pretty. All the time, style does not matter. You should realize now that a web page must provide something useful and interesting to its users. Presentation is the next stage. First you should worry about to make your page useful or interesting for the users.

No one can concentrate, on the page of your website, when something is flying around. You cannot read a newspaper while someone is poking from your shoulder. Animations and sound files are a menace for the users who have slow connections. You should think about all types of users prior to adding sound files and animations.

Scrolling Text

Not only the scrolling text is annoying but also the users are unable to read it with their own pace because they have to read it with your provided delivery speed. They want to read some specific information but the scrolling does not permit it; hence, they have to read every word of the text. Scrolling text is not important, your visitors and their feelings are more important. Think about the people and their response while designing a compelling website.

Pop-up windows

Similarly, you cannot expect the success of your website if it is full of pop-up windows. Several pop-up windows show that the owner of the website does not care about the interest of the visitors and he/she mainly concerns about his/her own interest. The perception of the user about your website is important. You should see things with the users’ eyes.

Text over background

Text over backgrounds is the sign of low quality because sites comprising of this element has many other user-hostile factors. For instance, recently, we viewed a website with image background. The site also has other hostile factors such as countless embarrassing misspellings, blatant keyword stuffing, poor quality animated GIFs, links with the similar color of the surrounding text, internal links popping-up into brand-new windows, and annoyingly slow time of page loading.

Final words

With far less important information and with a huge image of 144k, you cannot expect regular users’ "SEO" visits and conversions.

Content Marketing – How to Win This War

Content marketing is a part of SEO involving publishing content and hoping Google doesn’t destroy it through its next update. You can win this war through the way you publish content and what you publish.

Stop Opting for Volume

Volume doesn’t work in content marketing. It has no value because one great article can give your business in Singapore more of an SEO boost than a hundred poor-quality articles. Concentrate on quality content, not voluminous content.

The Change in Social Media

Social media has changed the playing field entirely. It’s now one of the biggest signals Google uses to rank websites and content online.

If you’re a local Singapore business, you’re aware of what your target audience wants. It’s your job in SEO to foster interaction. Social media and SEO shouldn’t be seen as something separated from each other.

As they’re interlinked together, you must think of a way to engage customers. These are some questions you have to ask yourself whenever you’re considering a piece of content.

•   What are people talking about in Singapore and what’s trending?
•   Would you want to read this content?
•   Are you delivering a new perspective?

Your answers to all three of these questions should be positive. That’s the only way you’re going to convince people to interact.

Short Attention Spans

Studies have shown people have shorter attention spans than ever before. They’re not going to sit down and read a piece of content if it’s going to require more than five minutes of their time.

Accept that at least 50% of your audience will be accessing your content through a mobile device. That means a smaller screen and browsing on the go. Shorter and punchier content is going to help you win the content marketing war.

Playing by Google's Rules

One of the reasons why content marketing is so difficult to get right is the continuing changes put in place by Google. They continue to bring in updates. Often, these algorithm changes impact content in a big way.

The best way to avoid this happening to you is to use only white hat SEO techniques. Yes, grey hat SEO is perfectly legal, but you’re skating on thin ice. Google can pull it away at any time, and then you’re left with nothing.

Overall, content marketing is simply about quality over quantity. Study your audience and meet their needs. You’ll soon start to see results that way.

More Details: Top3.com.sg

Link Building is Getting Obsolete, Why?

Those who have been in the search engine optimization business long enough know that SEO is not static. It is dynamic and strategies that worked quite well at one time don’t necessarily work that way today. There are many reasons why a tactic that worked desirably well once starts to lose its power, and some even go to the extent of both losing their effectiveness and becoming a drawback to the efforts of SEO.

Link building has been a formidable SEO tactic for a long time, but now appears to be getting obsolete. It is not easy to understand why it would appear so, but here are two reasons why this well known strategy somehow looks like it is getting outmoded in the world of SEO.

• The shift towards content marketing

Content marketing is an approach of link building that uses great content to attract links that you identify as important. This requires for a website designer to constantly and continually write great content on a particular subject because the most recently done content is placed at the top of SERPs. Content marketing today will see a website designer concentrate more on creating great and perfect content rather than spend time pursuing links.

This new approach in SEO, and the great success from strategies such as info graphics, shows signs that link building, as it was, is now getting obsolete. As a link builder, you may have to change your old thinking of finding new sites to link from and start thinking of the content type you need to create in order to get the social traction and links that will keep your website going with the all important rankings. 

• Appreciation of the quality of links rather than quantity

If you are just starting on your website or have been established for some time, you should know it’s all about quality and not quantity of links when it comes to SEO for the search engines today. In the early years of link building, it was easy for someone to just put together valueless content to get tons of inbound links and achieve great rankings. That was when quantity was the determining factor of how a site was ranked.

Today, the quality of a link is what matters most, so much so that with a single back link from an authoritative site that has established itself as a website of value, a website is able to outrank a site that has hundreds of links from sites of little value. The direction is further emphasized by the way social medial has turned out to be the new source of inbound links that matter. For more info about SEO, just visit Top3.com.sg.

5 Crucial Reasons Why Your Business Should Invest in SEO

Some people like to believe SEO is no longer worth investing in. This couldn’t be further from the truth. Business in Singapore is competitive, and we’re going to show you why a SEO company in Singapore is still the ideal place to turn to for businesses of all sizes.

Keep reading to find out more!

1.       It isn’t Going to Stop Working

Hummingbird didn’t kill SEO, as some people would like to believe. Search engines continue to develop towards a bright future in SEO.

All you have to do is employ a SEO company in Singapore that uses only white hat SEO techniques. People trying to game the system will suffer, but sticking to the rules will continue to deliver results.

2.       More Cost-Effective than You Think

PPC advertising, social media marketing and email marketing programs are expensive. SEO provides a far better ROI than these options. Organic SEO remains the primary pillar of your marketing presence.

Of course, your choice of company matters. Make sure you do your research first so you know you’re getting a good deal.

3.       Search Engines Continue to Crowd the Market

Far from dying off, any SEO company in Singapore will tell you that the market share of search engines is actually increasing.

About 90% of customers reportedly check online reviews prior to making a purchase. They use Google to find these reviews. If they can’t locate your business and the presence of your business, how can you expect them to choose you over a competitor?

4.       Local Search Optimisation Rises

Local search optimisation continues to grow in importance. Google has placed significant emphasis on it in recent years. Now a search for a local company will bring up details like their address and logo direct from Google. This opens up a whole new avenue for companies to explore.

5.       It’s Damaging Not To

The fact is, features like social indicators didn’t exist a few years ago. Now you can’t live without them if you want to do well. You need a healthy content profile built up over months and years to get the results you want.

Google monitors your performance over time, and that’s partly how they rank you.

As you can see, SEO can offer great results. Aside from that, though, it’s harmful not to invest in SEO. Hire Top3.com.sg the right SEO company in Singapore and ensure your business doesn’t get left behind today!

Mobile Site Design That Really Works

The year 2014 ushered in the age of the mobile device. Google released search statistics revealing that the number of search queries on mobile devices finally surpassed desktop search queries, opening the door to the Internet of Things era.

Less than a month after Mobilegeddon, Google’s mobile-friendly update, webmasters and site owners have no choice but to embrace mobile design, and the host of techniques that improve user experience on mobile devices. Otherwise, such sites can expect to be plunged into oblivion in the coming weeks once re-indexing is complete.

There are different ways to make a site mobile friendly, the most popular among them being responsive web design Singapore. Alternatively, websites can have separate mobile sites. Each method has its advantages and disadvantages. Regardless of which option is selected, here are a few things to bear in mind:

• Present and future objectives

Technological advances happen very fast, especially relating to mobile website design. New technologies will continue to be introduced, as will newer devices. Hence, you need to create something that can easily evolve with the changing demands, and still meet the present objectives of the business. This will eliminate the need for complete redesign at a later point, which comes with its costs and disadvantages.

• Target audience

It’s important to know which mobile devices most people are using to access your site since this will inform your design strategy and prices. Do not assume that everyone is using a smartphone, or an iPhone or Android phone. The key is to ensure that your website design displays properly across as many mobile devices as you can lay hold of.

Barring that, use market research to find out which devices are used the most, and optimize the design for those devices. You should also consider the kind of internet connection majority of your audience use, as this will determine whether or not they will be able to successfully convert on mobile devices.

• Usage patterns and behavior

Instead of assuming all mobile users are on the go and in a rush, actually conduct market research to find out how majority of users visit your site. Most often, people turn to their mobile devices when they have time to kill – commuting, waiting in line, sitting at home, etc.

Sure, some people use their mobile devices to obtain quick information about places and things while on-the-go, but to assume that everyone does that would be a sore miscalculation. Instead, consider that most people want to do on their mobile devices majority of the tasks they can on desktop devices, and meet this need. A better approach, however, would be to find out what’s true for most of your audience prior to design.

At the end of the day, there are no hard and fast rules; you need to know your audience, and deliver the best mobile experience for them. Just Visit: Top3Media.com.sg

What Questions To Ask When Hiring a Designer

So you want to build a website and are looking to hire a web designer for the job. What are the most important questions to ask to ensure you land the right person/agency for the job? Below is a list of the most important points to bear in mind:

• Do you have a portfolio I can look at?

You first want to see the kind of work they have done in the past. If you see what you like, then you can keep going.

• What’s my fee now and after the first year?

Most design agencies have an upfront cost for creation of a website, followed by monthly or yearly fees for maintenance and hosting. If you’ll need additional services like online marketing, these are charged separately. While they cannot give an exact figure until the exact terms are negotiated, they should be able to offer an estimate for you to gauge whether you can handle the cost.

• Will I be able to update the site myself?

If the site will need regular updates, then it’s cheaper to have someone in your team handle it rather than paying your Web design Singapore agency to do the same. This will save you quite a substantial amount as you go forward. However, the site must be created in such a way as to facilitate content updates for non-technical savvy persons.

• How shall we make conversions?

It’s important to know what conversions look like, and how a web designer intends to drive conversions. A conversion is what happens after a visitor comes into a site and goes through with some preset action e.g. subscribing for newsletters, making purchases, making contact by email or on phone, etc.

The aim of a website should be to assist in revenue generation, therefore you want clear actionable plans that will drive conversions, hence revenue generation. Don’t settle for any vague plans.

• Shall we link to our social media profiles?

It may seem obvious, but there are web designers who don’t do social liking for websites, or charge them separately (and exorbitantly). We don’t know why, because it takes less than a minute to link a website to a business’s social media profiles.

• What about search engine friendliness?

Stay away from web designers who seem lost or are hedgy when you ask this question. A good web designer knows technical aspects that improve search engine friendliness, like using text more than images, CSS more than Tables, valid HTML code more than JavaScript, using strong title tags and keywords in descriptions, etc.

While SEO is a different and separate service, your web designer should be able to carry out the basics to ensure your website is search engine-friendly.

In the end, you must establish the basics of exactly what they will do, how much it will cost, and how you will communicate. If you feel uncomfortable with a potential candidate for any reason, don’t sign with them. You want a person you feel 100% confident in, and whose methods you approve of. Visit Top3.com.sg for More Details About Designer.