Content marketing is a part of SEO involving
publishing content and hoping Google doesn’t destroy it through its next
update. You can win this war through the way you publish content and what you
publish.
Stop Opting for Volume
Volume doesn’t work in content marketing. It has no
value because one great article can give your business in Singapore more of
an SEO boost than a hundred poor-quality articles. Concentrate
on quality content, not voluminous content.
The Change in Social Media
Social media has changed the playing field entirely. It’s now one of the
biggest signals Google uses to rank websites and content online.
If you’re a local Singapore business, you’re aware
of what your target audience wants. It’s your job in SEO to
foster interaction. Social media and SEO shouldn’t be seen as
something separated from each other.
As they’re interlinked together, you must think of a way to engage
customers. These are some questions you have to ask yourself whenever you’re
considering a piece of content.
- What are people talking about in Singapore and what’s trending?
- Would you want to read this content?
- Are you delivering a new perspective?
Your answers to all three of these questions should be positive. That’s
the only way you’re going to convince people to interact.
Short Attention Spans
Studies have shown people have shorter attention spans than ever before.
They’re not going to sit down and read a piece of content if it’s going to
require more than five minutes of their time.
Accept that at least 50% of your audience will be accessing your content
through a mobile device. That means a smaller screen and browsing on the go.
Shorter and punchier content is going to help you win the content marketing
war.
Playing by Google's Rules
One of the reasons why content marketing is so difficult to get right is
the continuing changes put in place by Google. They continue to bring in
updates. Often, these algorithm changes impact content in a big way.
The best way to avoid this happening to you is to
use only white hat SEO techniques. Yes, grey hat SEO is
perfectly legal, but you’re skating on thin ice. Google can pull it away at any
time, and then you’re left with nothing.
Overall, content marketing is simply about quality over quantity. Study
your audience and meet their needs. You’ll soon start to see results that way.
More Details: Top3.com.sg
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