Mobile Site Design That Really Works

The year 2014 ushered in the age of the mobile device. Google released search statistics revealing that the number of search queries on mobile devices finally surpassed desktop search queries, opening the door to the Internet of Things era.

Less than a month after Mobilegeddon, Google’s mobile-friendly update, webmasters and site owners have no choice but to embrace mobile design, and the host of techniques that improve user experience on mobile devices. Otherwise, such sites can expect to be plunged into oblivion in the coming weeks once re-indexing is complete.

There are different ways to make a site mobile friendly, the most popular among them being responsive web design Singapore. Alternatively, websites can have separate mobile sites. Each method has its advantages and disadvantages. Regardless of which option is selected, here are a few things to bear in mind:

• Present and future objectives

Technological advances happen very fast, especially relating to mobile website design. New technologies will continue to be introduced, as will newer devices. Hence, you need to create something that can easily evolve with the changing demands, and still meet the present objectives of the business. This will eliminate the need for complete redesign at a later point, which comes with its costs and disadvantages.

• Target audience

It’s important to know which mobile devices most people are using to access your site since this will inform your design strategy and prices. Do not assume that everyone is using a smartphone, or an iPhone or Android phone. The key is to ensure that your website design displays properly across as many mobile devices as you can lay hold of.

Barring that, use market research to find out which devices are used the most, and optimize the design for those devices. You should also consider the kind of internet connection majority of your audience use, as this will determine whether or not they will be able to successfully convert on mobile devices.

• Usage patterns and behavior

Instead of assuming all mobile users are on the go and in a rush, actually conduct market research to find out how majority of users visit your site. Most often, people turn to their mobile devices when they have time to kill – commuting, waiting in line, sitting at home, etc.

Sure, some people use their mobile devices to obtain quick information about places and things while on-the-go, but to assume that everyone does that would be a sore miscalculation. Instead, consider that most people want to do on their mobile devices majority of the tasks they can on desktop devices, and meet this need. A better approach, however, would be to find out what’s true for most of your audience prior to design.

At the end of the day, there are no hard and fast rules; you need to know your audience, and deliver the best mobile experience for them. Just Visit: Top3Media.com.sg

What Questions To Ask When Hiring a Designer

So you want to build a website and are looking to hire a web designer for the job. What are the most important questions to ask to ensure you land the right person/agency for the job? Below is a list of the most important points to bear in mind:

• Do you have a portfolio I can look at?

You first want to see the kind of work they have done in the past. If you see what you like, then you can keep going.

• What’s my fee now and after the first year?

Most design agencies have an upfront cost for creation of a website, followed by monthly or yearly fees for maintenance and hosting. If you’ll need additional services like online marketing, these are charged separately. While they cannot give an exact figure until the exact terms are negotiated, they should be able to offer an estimate for you to gauge whether you can handle the cost.

• Will I be able to update the site myself?

If the site will need regular updates, then it’s cheaper to have someone in your team handle it rather than paying your Web design Singapore agency to do the same. This will save you quite a substantial amount as you go forward. However, the site must be created in such a way as to facilitate content updates for non-technical savvy persons.

• How shall we make conversions?

It’s important to know what conversions look like, and how a web designer intends to drive conversions. A conversion is what happens after a visitor comes into a site and goes through with some preset action e.g. subscribing for newsletters, making purchases, making contact by email or on phone, etc.

The aim of a website should be to assist in revenue generation, therefore you want clear actionable plans that will drive conversions, hence revenue generation. Don’t settle for any vague plans.

• Shall we link to our social media profiles?

It may seem obvious, but there are web designers who don’t do social liking for websites, or charge them separately (and exorbitantly). We don’t know why, because it takes less than a minute to link a website to a business’s social media profiles.

• What about search engine friendliness?

Stay away from web designers who seem lost or are hedgy when you ask this question. A good web designer knows technical aspects that improve search engine friendliness, like using text more than images, CSS more than Tables, valid HTML code more than JavaScript, using strong title tags and keywords in descriptions, etc.

While SEO is a different and separate service, your web designer should be able to carry out the basics to ensure your website is search engine-friendly.

In the end, you must establish the basics of exactly what they will do, how much it will cost, and how you will communicate. If you feel uncomfortable with a potential candidate for any reason, don’t sign with them. You want a person you feel 100% confident in, and whose methods you approve of. Visit Top3.com.sg for More Details About Designer.

How Apple Watch Will Affect Local Businesses

The world waited anxiously for the Apple Watch to be rolled out. There were queues for weeks prior to release, with more than 30% of Americans expressing intent to buy the new Apple product. Which brings us to the next logical question: given that roughly one third of the population will be using what is essentially a SEO Singapore local search tool, how are local businesses going to be affected ?

Google Maps and Bing for Search

Local search is one of the most popular features in the Apple Watch. A user can search for a local business and get turn-by-turn directions to various places through the Siri interface. This operates through voice as well as tactile sensations referred to as ‘haptic feedback’ made possible by linear actuators.

The search function is powered by Bing and uses Google Maps to retrieve directions. Users are also able to zoom out and in at will, with the ability to zoom in as far as a few blocks, or a 1-2 mile radius because of smaller screen sizes.

Placing your business on the map

You’ll need to ensure that potential customers in your locale can find you by confirming that your business is listed under Bing Local. In addition, the business should have a complete profile on Google Maps, which is done by updating business information in Google My Business. These are not hard to do, and they will ensure that your business is included in results for local searches.

The beauty of search results offered on Apple Watch means that, with the limited radius, the competition can be cut down to almost nil. Where there’s little competition, it’s possible that your business could be the only one that shows up in search results.

Special promotions and offers

Thanks to the Apple Watch, customers are now able to access special offers and digital coupons in their local search results. This helps businesses offering them competitive advantage over their peers i.e. where two or three results are returned for a query, the business with discounts, offers and/or promotions is likely to be selected by the consumer.

Conclusion

The Apple Watch is just one among a mass of mobile devices with access to the internet. A few more in that line include Moto 360 by Motorola, Android Wear by Google and Gear 2 from Samsung. As wearable digital devices grow in popularity, the opportunities for local business reach will be greatly enhanced.

In the meantime, business owners must ensure that their businesses are adequately represented in all local listing platforms to improve visibility, hence increase revenues. For More Details, Visit: Top3.com.sg

5 Website Designing Trends in 2015

2014 saw the emergence of different web design trends including flat design, grid layouts, as well as the development of HTML5 API capability. We’re a little way into 2015, but here are five trends which have begun to take form and will dominate the world of Web Design Singapore this year:

1.   Larger background images

Huge background images are becoming more popular in design this year, accompanied by the application of understated parallax effects and rich typography. This is in following the steps taken by defining industry brands like Google Nexus and Apple.

2.   Card-based design

Card-based design is likely to be big in 2015. This is because cards make it easier to fit content across different sizes and types of screens for different platforms. However, this brings up the need for more creativity, given that card-based design can be rather dull. We expect to see more interesting takes to the technique, following in the steps of Google.

3.   Digital-first branding

Companies are now discovering that customer interaction with their brand is primarily online first, which means that many companies will adopt digital-first branding approaches. Branding agencies which take online branding the same way as traditional branding will be chucked and replaced by agencies that can conceptualize and implement techniques meant for online branding before trickling down the other channels.

We can expect ideas like responsive and fluctuating logos in which graphic and web designers transform logos according to scalability.

4.   Open data

Data openness will be promoted in 2015, thanks to the efforts of industry leaders like the Open Data Institute. Open data significance in consumption and publishing of content will become better understood this year, and project owners will react accordingly. Public as well as private companies will make data more available, resulting in creation of attractive services such as the Cern Sandbox, among others.

5.   Evolved responsive design

While simple and minimalistic aesthetic aspects will be maintained this year, the web will become more exhaustively customized for viewing through different devices/channels. Responsive design is expected to go further with the same principles being applied to native apps, especially given the increase of internet-accessible wearable devices.

The Apple Watch, for instance, makes use of responsive-like design to accommodate a lot more on smaller screens. This will further bridge the gap between the web and native apps, though 2015 is not likely to be the year they finally come together.

For More about Website Designing Trends, Visit www.top3.com.sg

Market your site and Establish your Name

Search engine optimization is basically a process which helps in the improvement regarding the visibility of a particular website on the result pages of organic search engine, by adding the friendly elements of search engine in to a website. For this purpose, Search engine optimization Singapore is highly professional and working magnificently in this field.

If you have any query and are interested in taking the help then it’s better to go for the SEO Singapore. The way they work is simply amazing. The search engine optimization is divided in to two areas which are named as On-page and off-page optimization. On-Page optimization is related to the elements of a website which includes web page e.g., textual content, images and HTML Code. Whereas the Off-page optimization is related to the back links from other websites. Organic search engine rankings of a website can only be improved by the services of SEO Singapore.

SEO Singapore is the most authentic way for the marketing of a particular website which will be extremely helpful for your products and you will be pleasantly surprised to see the response on your website. As there are thousands of websites and it is extremely difficult to get an immediate and an amazing response in a very short time. But now all this can be possible with help of the SEO Singapore.

SEO Singapore has established a name and has been working in this field for so many years and that is the basic reason that they have become expert in this field. They always believe in customer satisfaction and try to give the best work with your co-operation. SEO Singapore is reliable and absolutely sincere and honest. Without any doubt, you can trust them and ultimately they will fulfill all your expectations.

As far as the charges of the SEO Singapore are concerned then there is no need to worry about that as the charges are extremely reasonable and absolutely affordable by all the customers. Their work speaks and you will be glad once you approach them and hire them for your work. By seeing the quality of work, you will not consider the amount factor as the priority for you is to get a good quality work for you website, which you will surely achieve.

Search engine optimization Singapore is keen to work with you and will feel great in serving you. This is a great opportunity for you to take and enhance your online business. You may not be able to avail this chance again so it’s better to come first and take benefit from it as soon as possible. Search engine optimization Singapore is extremely popular and acknowledged worldwide. Therefore, there are so many customers who have taken benefit from their services and are fully satisfied.

We are positively waiting for your response and want to serve you so that you will be able to make a name in the business field as online business is flourishing these days. We will resolve all your issues so visit us and take benefit from our services.